Bit Timer — named App of the Month February 2013 — was a collaborative effort with Peiter Buick to establish and launch the simplest interval timer ever. The goal of Bit Timer was to create an interval timer that is quick and easy to setup without all the extra functions that can overwhelm users in the middle of a workout.
"This iPhone app is so elegantly designed that, while you still won’t want to work out, you’ll really wish that you did."
We used Bit Timer as an opportunity to experiment and learn about custom interactions, promoting, branding and marketing an app. See the app in action in the video I directed, filmed, and edited below. Read what Fast Co. Design said about the app. Lastly, give the app a try for yourself by download it from the Apple App Store.
Below: Bit Timer February 2013 App of the Month