Design Studio was an overhaul of an existing web app with a new focus on the customers experience. Design Studio allows a user to customize, and place an order for, a variety of printed products. The application runs right in the user's browser and gives the user complete control over colors, text, and imagery. With the redesign, a user is now quickly on their way to assembling their desired custom product.
With the new focus on customer experience Design Studio usage increased by 32% year-over-year, and web orders increased 27% over phone orders.