With a clear direction forward the cross-disciplinary team came back together to develop a phased project plan. At this stage design plays a pivotal role as a facilitator making sure everyone's voice is heard and accurately represented. Clear visual documentation is vital for alignment and understanding of what the user's experience will be at each phase of the project release.
Over the years this agile and collaborative approach has empowered the team to fluidly build on the baseline product as the team, business, and user needs and expectations shift. This progressive and achievable improvement can be seen in every corner of the app.